Branding, as we know, is "The process involved in creating a unique name and image for a
product in the consumers' mind, mainly through advertising campaigns with a consistent theme."
or
"The marketing practice of creating a name, symbol or design that identifies and differentiates
a product from other products ."
So, if you are an entrepreneur from 80's or 90's ,one would say to himself (or herself !) " Oh! it's simple. Just get a name, any damn name (what better than my own ?!), get a graphic designer to create a symbol and....my branding's done !
Hang on, Hang on..
You could do that, if you were saying this in the 50's, 60's, 70's or even 80's!
Today's times ?
LOL !
product in the consumers' mind, mainly through advertising campaigns with a consistent theme."
or
"The marketing practice of creating a name, symbol or design that identifies and differentiates
a product from other products ."
So, if you are an entrepreneur from 80's or 90's ,one would say to himself (or herself !) " Oh! it's simple. Just get a name, any damn name (what better than my own ?!), get a graphic designer to create a symbol and....my branding's done !
Hang on, Hang on..
You could do that, if you were saying this in the 50's, 60's, 70's or even 80's!
Today's times ?
LOL !
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