Rebranding one of the oldest local fastfood brands of Ahmedabad - KARNAVATI !

We recently finished Rebranding one of the oldest local fastfood brands of Ahmedabad - KARNAVATI !

The brand had been around for 23 years now, since 2000; but 23 years is a long time! A whole generation has changed, Ahmedabad has changed, it's eating out preferences have changed....

So, we re-designed everything about this brand from scratch - Re-Conceptualizing and providing Strategizing inputs as per the changed times, Creative Inputs - entire visual identity and visual communication creation - Logo creation, Brand color and theme, involvement in outlet interiors, (we designed the theme -worked along with the architect and Interior design incharge to effectively implement the theme), the product mix ( Owner's wish was incorporated into the new mix as per the new brand philosophy), Menu, In shop communication displays, the staff uniform, the packaging, the standees, the handouts....and gave it an entirely new, exciting look that would stand out amongst the clutter! Well, the last feedback from the client did mention he was happy with the way the brand stood out much more prominently now ! Guess the  subsequent good sales of the new range in the menu, along with the visual impact created by the logo, outlet exterior and interior, the proper utilization of outlet space after re- designing and redoing the space, the packaging revamp et al, must have brought about this positive feedback from him!