A Complete Branding (from scratch) project for a Fastfood Brand
Did everything a Branding Agency is supposed to do - Conceptualisation, Creative Inputs, Strategic inputs, entire visual identity and visual communication creation (Brand name, Logo creation, Brand color and theme, Involvement in outlet interiors, Menu, In shop communication displays, Advertising in mass media ) for this complete Branding exercise.
First outlet opened on 18th July 2015, second one opened a month later.
Waiting for the chain to grow !
It was .......well, FUN !!
The Brief : Give us a Brand, that is visually as appealing as a McD or a KfC.
Simple?
Not if you are an agency worth your salt.
For, the first stumbling block was the brand colour itself. Red, yes, very " me too", but there in lied the thrill to still make it stand apart !
The name itself suggests the Fun element, but it had to be taken further than that in the entire visual bouquet it was to put forth. And, it had to be alive, relaxed and tempting too.
The second one was that it was a local team of entreprenurs, who were behind it. So, the usual "oh! it's only a local brand re!" kind of a response should not come out of the TG. A glance should make the prospect feel that the offerings would have been put together with great sincerity and hard work before reaching them.
We had to make the visual appeal strong enough to make the step-in customer over look and set side the fact tht the outlets were non-AC , a must in such joints today.
The price range was catchy, so, the customer must feel delighted to have stepped in into a cool joint and the prices aren't all that well, biting ;-)
Please have a look and see for yourself how far we succeeded:
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