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on March 18, 2020

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New masala buying season campaign begins! -the Ads

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Rebranding one of the oldest local fastfood brands of Ahmedabad - KARNAVATI !

We recently finished Rebranding one of the oldest local fastfood brands of Ahmedabad - KARNAVATI ! The brand had been around for 23 years now, since 2000; but 23 years is a long time! A whole generation has changed, Ahmedabad has changed, it's eating out preferences have changed.... So, we re-designed everything about this brand from scratch - Re-Conceptualizing and providing Strategizing inputs as per the changed times, Creative Inputs - entire visual identity and visual communication creation - Logo creation, Brand color and theme, involvement in outlet interiors, (we designed the theme -worked along with the architect and Interior design incharge to effectively implement the theme), the product mix ( Owner's wish was incorporated into the new mix as per the new brand philosophy), Menu, In shop communication displays, the staff uniform, the packaging, the standees, the handouts....and gave it an entirely new, exciting look that would stand out amongst the clutter! Well, the l

Fun Bun !

O, this one's the latest : A Complete Branding (from scratch) project for a Fastfood Brand Did everything a Branding Agency is supposed to do - Conceptualisation, Creative Inputs, Strategic inputs, entire visual identity and visual communication creation (Brand name, Logo creation, Brand color and theme, Involvement in outlet interiors, Menu, In shop communication displays, Advertising in mass media ) for this complete Branding exercise. First outlet opened on 18th July 2015, second one opened a month later. Waiting for the chain to grow ! It was .......well, FUN !! The Brief : Give us a Brand, that is visually as appealing as a McD or a KfC. Simple? Not if you are an agency worth your salt. For, the first stumbling block was the brand colour itself. Red, yes, very " me too", but there in lied the thrill to still make it stand apart ! The name itself suggests the Fun element, but it had to be taken further than that in the entire visual bouq

Competition was creeping in - our job was to make the brand stand out! In a neighbourhood of JayBhavani Vadapav and Sam's Pizza, this is what we did..

Competition was creeping in - our job was to make the brand stand out! In a neighborhood of JayBhavani Vadapav and Sam's Pizza (they came in much later than Karnavati in this neighbourhood), this is what we did.. What d'you think of our effort to make it stand out, did it not?

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