The traditional Spices buying season begins !
In Saurashtra and Kutchh, infact in the whole of Gujarat State, traditionally, spices are purchsed in the month of March, just about after the festival of Holi before the beginning of Summer. Accounting for almost 50% of the yearly purchase or more, this is the time to get your Brand message through to the consumer.
This time around, we, at BrandMakeover, suggested that instead of talking about the product quality superiority to the consumer (which they already know many times over by now), we should remind them of the brand's long association with them and what benefit did this association transferred to the consumer as a result.
A 360 degree campaign was devised to be released through Print, Radio, OOH, Social Media, Bus stops, Cable TV etc.
This was the brand's message to it's dear customers..
In Saurashtra and Kutchh, infact in the whole of Gujarat State, traditionally, spices are purchsed in the month of March, just about after the festival of Holi before the beginning of Summer. Accounting for almost 50% of the yearly purchase or more, this is the time to get your Brand message through to the consumer.
This time around, we, at BrandMakeover, suggested that instead of talking about the product quality superiority to the consumer (which they already know many times over by now), we should remind them of the brand's long association with them and what benefit did this association transferred to the consumer as a result.
A 360 degree campaign was devised to be released through Print, Radio, OOH, Social Media, Bus stops, Cable TV etc.
This was the brand's message to it's dear customers..
Out door advertizing
Shop Branding
Print advertizing
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