The "Kashmiri" Chilli Campaign

The "Kashmiri" Chilli Campaign.

So, there are different varieties of chillies and hence chilli powders. There is a particular type, which acquired it's name somewhere in the past as "Kashmiri". People probably started calling it by that name because though it was mild but it was bright red in colour!
Now, as happens with the market of any product, cheaper, inferior variants start flooding the marketspace. The same happened with this variant of chilli too.
ADANI's commitment to quality ofcourse yielded the best quality one, but the consumers ,as happens in most cases, got swayed by cheaper variants without comparing the quality.
Hence, this campaign message..