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Happy Holi !

on March 24, 2016

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Rebranding one of the oldest local fastfood brands of Ahmedabad - KARNAVATI !

We recently finished Rebranding one of the oldest local fastfood brands of Ahmedabad - KARNAVATI ! The brand had been around for 23 years now, since 2000; but 23 years is a long time! A whole generation has changed, Ahmedabad has changed, it's eating out preferences have changed.... So, we re-designed everything about this brand from scratch - Re-Conceptualizing and providing Strategizing inputs as per the changed times, Creative Inputs - entire visual identity and visual communication creation - Logo creation, Brand color and theme, involvement in outlet interiors, (we designed the theme -worked along with the architect and Interior design incharge to effectively implement the theme), the product mix ( Owner's wish was incorporated into the new mix as per the new brand philosophy), Menu, In shop communication displays, the staff uniform, the packaging, the standees, the handouts....and gave it an entirely new, exciting look that would stand out amongst the clutter! Well, the l...

ADANI 2024 campaign begins!

ADANI 2024 campaign begins- pasted all over the city on Smart Bus Shelters! Now, the Brand has a 70 years long presence. So, the message is to connect with the end consumers with the strong legacy!

Mother Dairy - MAAHI.

Have done some work for Mother Dairy - MAAHI. Some small campaigns (strictly as per the concerned executive's guidelines !), package graphics and Retail outlet design. Campaign for launch of Super Gold variant. Were involved in the execution of initial co-branding stage. Posting here the final ones which they adopted.. C ampaign for launch of Super Gold variant Retail outlet design.

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